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T. Jones • Mar 30, 2023

Tatiayanna Jones: Empowering Women to Embrace their Beauty and Identity

In today’s society, women are often judged based on their physical appearance. The beauty industry has become a multi-billion dollar business, constantly pushing women to alter their looks to fit the current beauty standards. Tatiayanna Jones, the founder of Purple48 Hair Collection & more LLC, wants to change that narrative. Her mission is to empower women to embrace their natural beauty and identity without compromising their character.


As a female solopreneur, Tatiayanna is dedicated to providing high-quality haircare products and women’s clothing to her customers. However, what sets her apart from the competition is her commitment to building personal relationships with her vendors. By doing so, Tatiayanna can offer her customers quality hair extensions without breaking the bank.

The name Purple48 Hair Collection & more LLC was inspired by a biblical meaning. The color purple is mentioned in the Bible 48 times, representing royalty. Tatiayanna wants every woman to feel like a queen without sacrificing their true identity and character. Her company provides hair extensions from India, Vietnam, and Cambodia, ensuring that all women have access to beautiful, high-quality hair.


One of the struggles Tatiayanna faced when starting her business was funding. Many banks were unwilling to invest in her project, so she had to establish her company first and build her business credit. Despite the challenges, Purple48 has expanded from selling wigs and hair extensions to women’s fashion and makeup. Tatiayanna continues to build and expand her product line, adding value to the needs of all women.


Tatiayanna’s target audience is women between the ages of 18 to 50. She has a product for every age, from hair extensions, makeup, flat irons, blow dryers, haircare products, and women’s clothes. She is also adding real genuine purses from Italy, providing women with unique styles and quality products that are made to order. Tatiayanna’s commitment to authenticity and quality sets her apart from her competitors.


Tatiayanna’s brand values are centered on the idea of being beautiful without compromising one’s true identity and character. She encourages young girls to focus on their academics rather than trying to impress their peers with outer beauty. Tatiayanna does not promote selling wigs to girls under the age of 18 years unless there is an underlying medical condition. As a parent, she understands the importance of building up her daughters to attract others with their minds, not their bodies.


Tatiayanna’s success has not gone unnoticed. She was nominated in the Who’s Who and was mentioned twice in the Voyage LA magazine. Despite her achievements, Tatiayanna remains humble and committed to empowering women to embrace their natural beauty and identity.


One of the topics that Tatiayanna is passionate about is the idea that black women wear hair extensions or wigs as protective styles. Society has labeled black women as having short, nappy, and hard-to-grow hair, which is not true. Every woman should have the ability to love themselves and keep up their appearance, not in a form of fake beauty, but natural beauty. Tatiayanna wants to break the stereotype and empower black women to embrace their natural hair and beauty.

In conclusion, Tatiayanna Jones is a trailblazer in the beauty industry. Her commitment to building personal relationships with her vendors, providing quality products, and empowering women to embrace their natural beauty and identity has made her company stand out from the competition. With her vision and dedication, Tatiayanna is changing the narrative and empowering women to feel like queens without compromising their true identity and character.

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Today we’d like to introduce you to Tatiayanna Jones. Hi Tatiayanna, thanks for joining us today. We’d love for you to start by introducing yourself. I started my business during the pandemic in 2020. I was temporarily laid-off and uncertain of when I was to return back to work. My eyes were opened to the reality, that being an employee and working for someone else, is a world of dependency of a company paycheck. I started trying to make masks at first. But I’m not a seamstress so that turned out terrible. Unable to get my hair done, I started thinking about wigs! Wigs have definitely come a long way in the past 20 years. Women can actually do their own hair, without spending soo much money at the salon. However, I do recommend having wigs installed professionally, for inexperienced wearers. I mostly would wear hair bundles. I began to suffer from Traction Alopecia from having my hair bundles installed too tight. So I’m a very big advocate on hair loss. That was a very devastating experience for me, to see bald spots. (I have pictures) Women need to be very cautious on how they install their hair to avoid Traction Alopecia. For women who have other types of Alopecia, don’t have to walk around bald. (Unless they choose to) Your hair is your beauty, and I believe women can wear hair extensions and wigs and still maintain, who they are inside. Protective styles are very important to the Black hair community, especially during summer and winter months. So, I provide human hair for the quality and sustainability for protective maintenance. I’ve also expanded my business into a clothing boutique called p48 style fashion boutique. Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect? My biggest challenge was having my vision displayed for my hairboss Queens. I went through different website companies, who promised to build me an awesome website, but I ended up spending soo much money on trying to find the right fit. After a year, I finally found an awesome team, that helped put my vision out on my website. I’ve had my websites hacked, bank information hacked all due to trusting the wrong people. Everyone is online shopping, so it’s definitely a plus for my kind of business. It’s hard convincing family and friends to stop putting money into low quality hair and enduring poor customer service to local hair stores, that don’t care. Appreciate you sharing that. What should we know about Purple48 Hair Collection and more LLC? I sell human hair wigs and hair extensions. The quality hair comes from Indian temples from India and China. I work exclusively close with my vendors, being that I have a close relationship with them, I am able to offer hair extensions at a reasonable price. Customer service is very important to me, so I treat my customers as to how I would like to be treated. My products are not to change the persona of character but help build exceptional high self-esteem. Black women wear wigs and hair extensions to protect their tresses not because they can’t grow their own hair. I have revamped my haircare line with a new hair growth oil that has natural seeds and herbs. I’ve partnered with a company called Fibonacci that provides products for maintaining the Quality of our wigs and hair extensions. I have expanded our business with a clothing boutique. We offer women’s clothing for all occasions, with modern and classy collections. Visit p48fashion.com for a sneak peek. I research the beauty and hair industry and have blogs on my hair website for informational purposes and reasons, to educate my hairboss Queens. I upload very frequently. I can be found on all social media sites such as IG, FB, TikTok and Twitter. I give away free products to those who need to look professional for a job interview, or just to look their best at work. I believe in giving back to the community. My brand purple48 is very unique. I love the color purple and it’s mentioned in the bible 48 times…. Thats were the name Purple48 came from. I thank God for the journey He has prepared for me, and I’m excited to help, encourage, engage and educate all women to pursue their own dreams to flourish in this world. Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you? Contact me through IG or FB at purple48hair. hairbossmail@gmail.com Business number: 781 365 8801 Contact Info: Website: P48hair.com Instagram: @purple48hair Facebook: @p48haircollection Twitter: Purple48hair Other: P48fashion.com Credit to: http://voyagela.com/interview/community-highlights-meet-tatiayanna-jones-of-purple48-hair-collection-and-more-llc/
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